“We will ensure your luxury brand is the first of the best in your market”
Luxury Retail Consulting prepares high quality, strategic marketing plan for clients across the world. Marketing strategy we create gives you significant increases in sales, increases in profit margins and substantial growth of your brand.
Your staff - their demeanour, their presence, their engagement and their technical sales skill are the single most important factor in the success of your luxury brand. If they are unable to bring your brand to life and properly transmit the full value of your total luxury proposition to your customers, then your busiess can never realise its proper commerical ability.
We ensure that all your staff, from front end salespepole to behind the scenes managers are expertly trained in all aspect of sales, specifically tailored to the realities of luxury retailing and the needs of the discerning buyer.
Without the exact right offering, be it a service or a product; the market will never reward you for your retail investment in the manner that is possible when you deliver the actual needs of the buyer. We know how to delight purchases in luxury segments. We know how to make your brand the most sought after of other direct competitor luxury brands.
Ultimately, the success of selling luxury goods rests on the ability to correctly pick consumer trends and for most retailers, this means buying the correct stock to sell - often months in advance of the season. The most comming reason that retail establishments fail is that they made purchasing errors, investing heavily on stock that will not sell, effectively eiminating all revenue from the business, causing the business' demise. Purchasing therefore, is the most crucial decision most retailers will make and the risk of mistakes can be catastrophic.
We offer a consultative buying service whereby we research your particular market, the current demand trends your buyers exhibit and then apply our 50 years of experience and knowledge to do the purchasing for you, all within your budget. Furthermore, we have the ability to secure supply of exclusive European brands that you will likely not be able to attain otherwise, as we already have the relationships with the chiefs of the major brands in Europe. We also have buying power and expert negotiation skills to ensure we not only get the most desirable stock, but at the very best price.
Using our services to purchases stock on your behalf ensures you enjoy a drastic reduction in the risk of unwanted stock (i.e. you are much less likely to lose money), the most sought after items to sell to your buyers (i.e. you sell significantly more) and of course, much better margins (you make more profit).
It is well known how critical it is that your customers enjoy the very best experience with your brand, in order to build loyalty and customer retention, minimise the costs of mistakes and to maintain the integrity of your luxury brand. This is only achievable when everything happens as it should and that all staff, including those that aren't seen by your customers (e.g. warehousing, admin etc.) do their job correctly. But this is very difficult as humans forget, take shortcuts and may not be properly skilled and sometimes, processes within your business can let down a customer badly.
We are able to help you build a perfect system that delivers impeccable quality customer delivery every time; document it all for you in the form of both paper-based and web-based learning modules and 'cheat sheets' and teach your entire staff how to use it.
Our experience has taught us that when your employees are first trained and thereafter giuded through their various tasks using automated systems that don't let them make mistakes (e.g. people entering data are dissallowed by the software to enter too many digits when entering a customer's phone number) thereby preventing problems downstream in your operations (e.g. when the receptionist calls the customer to let them know their suit has arrived, the customer can be reached).
Furthermore, we are able to reduce the costs and time associated with induction and traning of new staff by creating for you eLearning packages that take the new employee through animated, assessable learning modules that not only eliminate the cost of training and induction personnel, but also provide your business with a record that a particular employee has seen and passed a training session on heavy lifting policiies at your business. This would be critically important to your business in the event of an inury claim made by that employee who decided to ignore guidelines and instead lift a heavy box they shouldn't have.
People, processes and surrounds are the most powerful differentiator of luxury brands. Products and services can be easily copied, but the customer experience is unique. We will elevate your business to international standard and ensure that yours is the most satisfying customer experience available in your industry.
We are able to provide advice on the physical surrounds your retail customers will 'consume' during their experience with your brand. Thsi includes aspects such as interior design, facility layout, furniture style and arrangement, placement of retail shelving for optimal foot traffic flow, Point Of Sale signage and uniforms/style of dress.
We also provide Lean consulting that will enable your business to operate as efficiently and effectively as is possible: both front of house (that which the customer sees) and back of house (the support and admin services required to deliver the customer experience and products).
Take a look at some of our recent work.
A large professional practice in Singaore was transformed by our team from a mid-market, sluggish performer to an innovative solutions-based firm that is taking a large share of the blue-chip businesses in the country.
We can work with many professional services firms: lawyers, bankers, marketing consultants, engineers, scientists and politicians.
Airports are testing on our patience, but airline lounges can be very pleasurable and even productive. We have created a beautiful customer experience for a European airline.
Service based firms such as passenger terminals, hospitals and public offices where waitig is required is an environment where we can drastically improve your client's perspective of your business, with relatively little cost, so yielding your business with enormous ROI.
As the entire world becomes more affluent and the rise of an upper class proliferates in developing economies, high end retail of beauty salons, day spas and health retreats presents an enormous commercial opportunity for the upmarket reatiler.
We ca ensure that your business is correctly provisioned to take advantage of that welath now circulating the entire globe.